What Is Voice of the Customer (VoC)? The Complete Guide for 2026
Learn what Voice of the Customer means, why it matters, and how to build a VoC program that drives product decisions.
THE SENTIVY BLOG
Insights & Ideas
Thinking on customer intelligence, feedback strategy, and building products people love.
How to Analyze Customer Feedback at Scale with AI
Manual feedback analysis doesn't scale. Learn how AI-powered tools can surface actionable insights in minutes.
Customer Sentiment Analysis: What It Is, How It Works, and Why It Matters
Understand how sentiment analysis works and how to use sentiment data to improve your product and reduce churn.
How to Build a Customer Insights Program from Scratch
A step-by-step guide to building a customer insights program that turns scattered feedback into a strategic advantage.
NPS vs CSAT vs CES: Which Customer Metric Should You Actually Track?
Compare NPS, CSAT, and CES side by side. Learn what each measures and when to use it.
How to Consolidate Customer Feedback from Multiple Channels
Your feedback is scattered across support tools, review sites, surveys, and social media. Here's how to centralize it.
How to Turn Negative Customer Reviews into Product Improvements
Negative reviews aren't just complaints — they're free product research. Here's a framework for mining them.
How to Reduce Customer Churn Using Feedback Data
Churn is a lagging indicator. Learn to use feedback as a leading indicator to intervene before customers leave.
AI-Powered Customer Intelligence: A Product Manager's Guide
How AI-powered customer intelligence helps PMs prioritize the roadmap, validate decisions, and ship what users want.
Customer Feedback Surveys: Best Practices for Higher Response Rates
Research-backed best practices for survey design, distribution, and AI-powered analysis of open-ended responses.
How to Build a Customer-Centric Culture That Drives Revenue
Culture eats strategy for breakfast — especially when it comes to customer experience. Here's how to build one that lasts.
How to Build a Real-Time Customer Feedback Pipeline
A technical guide to building a feedback ingestion pipeline with normalization, embedding, and real-time processing.
Customer Journey Mapping: How to Visualize and Improve Every Touchpoint
Map the full customer journey from first touch to renewal. Identify pain points, moments of delight, and gaps in your experience.
How to Use Customer Feedback to Prioritize Your Product Roadmap
Stop building features based on gut feeling. Learn frameworks for turning customer feedback into roadmap decisions.
The State of Customer Intelligence in 2026: 7 Trends Reshaping How Companies Listen
From AI-native analysis to predictive churn models, here are the trends defining customer intelligence this year.
How to Measure the ROI of Your Voice of the Customer Program
Prove the value of your VoC program with metrics that connect customer insights to revenue, retention, and growth.
Text Analytics for Customer Feedback: A Technical Guide
From NLP fundamentals to LLM-powered analysis — a technical deep dive into extracting insights from unstructured feedback.
How to Create Effective Customer Feedback Loops
Collect, analyze, act, and communicate — the four stages of a feedback loop that actually drives improvement.
How to Run a Customer Advisory Board That Actually Influences Product
Most CABs are vanity projects. Here's how to build one that generates real product intelligence and strategic value.
Why Companies Are Replacing Surveys with AI-Powered Feedback Analysis
Survey fatigue is real. Learn why leading companies are shifting to passive, AI-powered feedback collection and analysis.
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