PRODUCT MARKETING

Voice of customer for product marketing that converts

The best copy isn't written, it's overheard. The exact words your customers use to describe their problem will out-convert anything you brainstorm in a doc. Sentivy mines every review, ticket, survey, and call for that language — so your messaging sounds like your customer, not your committee.

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THE PROBLEM

Great messaging needs real customer words

And those words are scattered across thousands of pieces of feedback:

  • Guesswork copy. Messaging written from assumptions sounds generic and converts like it.
  • Verbatims are buried. The perfect quote exists, in one of 5,000 reviews you'll never read.
  • Win/loss is fuzzy. You position against competitors based on hunches, not what buyers actually say.
  • Launch reactions are slow. After a launch, you need the customer reaction now, not next month.

HOW SENTIVY HELPS

Mine the voice of the customer for messaging

Sentivy turns raw feedback into a messaging research engine:

  • Pull verbatim language. Ask how customers describe a problem and get their exact words, cited.
  • Find the value props that land. See which benefits customers mention most, in their own phrasing.
  • Sharpen win/loss. Surface why buyers choose you, and why they don't, from calls and reviews.
  • Gauge launch reaction fast. Ask what customers think of a release the same day it ships.

Try it on your own data — free

ASK ANYTHING

Questions you can ask on day one

Type these in plain English and get a cited answer in seconds:

  • How do customers describe the problem we solve?
  • What words do happy customers use about us?
  • Why do buyers pick us over competitors?
  • What's the reaction to our latest launch?

HOW IT WORKS

From scattered feedback to a cited answer

1

Connect your sources

Zendesk, Freshdesk, G2, Trustpilot, the App Store, Google Play, Typeform, Delighted, and Gong — or upload a CSV. About five minutes.

2

Ask in plain English

Type the question you actually care about. No dashboards to build, no query language, no analyst in the loop.

3

Get a cited answer and act

Every answer links back to the original ticket, review, or call with a confidence score, so you can verify and share it in one click.

WHY SENTIVY

Why teams choose Sentivy

  • Cited to the source. Every answer links to the original feedback, with a confidence score. No hallucinated statistics.
  • Free to start. Begin on the free tier with no credit card. See a real answer before you commit.
  • Live in ~5 minutes. Connect a source and get insights the same day — no implementation project.
  • Every channel, one place. Tickets, reviews, surveys, NPS, and sales calls, normalized and deduplicated.
  • Private by design. SOC 2 data centers, encryption everywhere, read-only integrations, and we never train AI on your data.

FAQ

Frequently asked questions

How do I use voice of customer in product marketing?

Ask Sentivy how customers describe their problems and what they value, and it returns verbatim, cited language you can use directly in messaging, landing pages, and positioning.

Can Sentivy help with win/loss analysis?

Yes. It surfaces why customers choose you and why they don't, drawn from sales calls, reviews, and tickets.

Where do the quotes come from?

From your own connected feedback — reviews, tickets, surveys, NPS, and call transcripts — each linked to its source.

Is there a free version?

Yes, you can start free with no credit card.

Ready to hear what your customers are saying?

See your own data answer its first question — free to start, no credit card, live in about five minutes.

Get started free